One of the latest online money making strategies is to use Google's AdSense and or to use Google's AdWord programs. Each of these programs has the potential to improve your cash flow, however, you need to know how these programs work before you can make a realistic estimate about the kind of money you will be able to earn, and before you can determine which program(s) is/are best for you. AdSense is a marketing affiliate program where you place specially selected Google-generated advertisements on your web page that reflects the information and content of your web page. In return for hosting these ads you are paid based on the number of ad images, click throughs, or purchases made because of your web page. Google's AdSense program automatically matches the best possible advertisements with the content on your Web page, making the ads magically quite relevant to your content.
What makes this more interesting is that advertisers don't pay to have their adverts show up on either Google or separate content sites, but instead pay when the ads are clicked by customers, what we call "pay per click" or PPC. A percentage of the amount that the company pays Google for displaying the ad is then shared with the AdSense-enabled web site owner.
Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.
All you do is copy and paste some provided HTML code into your pages and Voila! The ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser. Once your account reaches $100, you'll receive a check in the mail.
Google does not disclose exactly how much you'll earn per ad that is clicked. The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click. The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
To become an affiliated member of AdSense you first will be required to fill out an application. Once your application is approved you will receive a block of HTML code that you will need to program into your website so that AdSense will be able to run and be able to be tracked on your website.
There isn't a fee to participate in AdSense, however, you do need to invest time in setting up AdSense features and filters. You will also have to pay for the design, hosting, and domain name of your website. In order for you to make money, you will need to attract visitors to your website. To do this you will need to provide your viewers with quality content that appeals to a large audience. One popular way to do this is to provide a blog of current events, issues, opinion, commentary, etc. Another way is to produce original content that people will drool over. Be creative. There is a lot of competition out there, so learn how to produce content that will top the search engine results, and learn how to use keywords to your advantage in order to attract more viewers.
