Internet Marketing, in the broad sense, simply means the marketing of products or services over the internet. It can include selling your own products, marketing other companies' products, or providing useful information in exchange for serving relevant advertisments.
As you can see from the graphic below, internet marketing can be broken down into four steps. Do not worry if these seem overwhelming right now because every step will be eplained in detail as you read on.
These are the four steps that every successful internet marketer uses to earn a living online. Establishing a niche website with useful and unique content, creating a stream of traffic to your website using search engine optimization techniques, and monetizing your web traffic. The last step, optimization, simply points to the fact that you can always improve every step in this process even after you've completed them.